Reflective Strategy was founded to offer something different in the world of communications, strategic thinking grounded in depth, clarity, and trust.
I’ve spent over a decade working across politics, public affairs, and strategic communications. From Parliament to local government, from national campaigns to sector-specific projects, I’ve helped individuals and organisations craft meaningful messages, navigate reputational risk, and communicate complex issues with confidence and precision.
I work with clients across sectors from SMEs and corporate teams to public figures, policy groups, and values-led organisations. Whether advising on stakeholder engagement, public relations, messaging strategy, campaign development or media communications, the goal is always the same: to help people speak with integrity, and be understood.
What sets Reflective Strategy apart is its foundation in depth psychology. Our approach is rooted in the idea that effective communication begins with understanding not just of your audience, but of yourself. Drawing on the insights of depth and behavioural psychology, we help clients uncover the hidden narratives, assumptions and dynamics that often sit beneath the surface of public communication. It’s not therapy. It’s not fluff. It’s the discipline of recognising what you’re really communicating and how it’s landing.
That depth is matched by clarity. We believe that complexity can and should be communicated simply. That language can carry weight without becoming heavy. And that good strategy doesn’t mean more noise, it means sharper focus, stronger relationships, and real-world results.
If you’re looking for thoughtful, effective communication strategy and a partner who will help you see more clearly, not just speak more loudly, I’d be delighted to work with you.