What do we do

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Reflective Strategy is a UK-based strategic communications and public affairs consultancy. We support organisations navigating complex political, policy, and reputational challenges.

Our work includes:

• Crisis communication strategy to help you stay steady when the stakes are high
• Public relations strategy that builds trust, not noise
• Communication strategy rooted in behavioural insight and tailored to your real-world context

We help you understand the landscape, shape the conversation, and act with confidence, whether in a moment of calm or crisis..

Reflective Strategy isn’t a factory line. We don’t deal in spin, and we don’t sell noise. We’re a strategic communications consultancy for people and organisations who value clarity, coherence, and genuine connection, inside and out.

Here’s what makes us different:

• Insight-led, not just output-driven
  We start with understanding, not tactics. Whether it’s a public relations strategy or a longer-term campaign, our work is grounded in research, psychology, and strategic sense-making.
• Personal, senior-led support
  You work directly with someone experienced. No handoffs, no fluff, no hierarchy for the sake of it.
• Calm in complexity
  Whether you’re facing political risk, reputational pressure, or internal change, we help you stay steady and clear. We design crisis communication strategies that hold — and hold up.
• Voice, not veneer
  We help you sound like yourself — not like a press release. That’s true for individuals, organisations, and campaigns alike.
• Rooted in trust
  Our approach is built on long-term thinking, ethical judgment, and a deep respect for tone, timing, and truth.

Helping teams communicate with clarity and trust from leadership messaging to tone of voice and values alignment.

Services include:

• Internal narrative development
• Organisational tone-of-voice frameworks
• Culturally attuned comms audits
• Staff and stakeholder communication strategies
• Support for values and vision  alignment
• Leadership messaging during change or challenge
• Helping teams communicate complexity with clarity

We work with teams to build cultures of trust, not spin, where nuance is preserved, but clarity still cuts through.

We help clients understand what’s happening, why it matters, and how to respond. Whether it’s policy change, political shifts, or public pressure, we work with you to make sense of the landscape and act with intention.

Services include:

• Political and policy intelligence
• Stakeholder mapping and engagement
• Parliamentary strategy and influence
• Energy and regulatory insight
• Regulatory and compliance strategy
• Policy development support
• Select Committee submissions and briefings
• Industry body positioning and engagement

Good communication starts with good understanding. That’s why we take research seriously, not as a separate service, but as the foundation for everything we do.

Services include:

• Desk research and policy reviews
• Stakeholder perception audits
• Sentiment and media landscape scanning
• Qualitative interviews or consultation summaries
• Briefing notes and insight papers for internal alignment

We don’t outsource insight. We work with it, critically, ethically, and with a feel for what really matters to the audiences you’re trying to reach.

We help people and organisations communicate clearly, credibly, and consistently, especially in high-stakes situations. Our approach is calm, credible, and unafraid of complexity.

Services include:

• Media relations and journalist engagement
• Message and narrative development
• Crisis response and issues management
• Reputation and profile building
• Internal communications and organisational alignment
• Positioning during change or challenge
• Contingency planning and reputation risk audits
• Press release drafting and distribution
• Media training (expanded offer coming soon)
• Event planning, briefing support, and logistics

We help our clients create and share meaningful content that reflects who they are and what they stand for, not just what the algorithm rewards.

Services include:

• Social media strategy, scheduling, and engagement
• Digital content creation (video, podcast, blog, newsletter)
• Editorial content and ghostwriting
• Webinars, briefings, and speaking opportunities
• Thought leadership and media commentary
• Platform-specific strategy (LinkedIn, Substack, YouTube, etc.)
• SEO-conscious content planning and keyword strategy
• Award submission support

We support candidates, causes, and organisations seeking to build momentum, shift opinion, or win support. From first steps to full delivery, we bring structure, pace, and experience.

Services include:

• Campaign planning and strategy
• Literature design and voter communications
• Narrative and messaging development
• Social media and digital execution
• Candidate coaching and media prep
• Speechwriting and press engagement
• Data-informed GOTV strategy
• Volunteer materials and ground operation support

As an experienced Party Agent with responsibility across numerous local and national elections, we understand what it takes to win, and how to bring people with you.

If you’re unsure where to begin, we recommend a short call. Not everything needs a campaign. But everything benefits from strategy.