Cookies Policy

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Last updated: 30 June 2025

This Cookies Policy explains how Reflective Strategy Ltd uses cookies and similar technologies on our website (https://www.reflectivestrategy.co.uk). By continuing to browse our site, you agree to the use of cookies as outlined here unless you adjust your browser settings.

Cookies are small data files stored in your browser. They help websites remember who you are, track how you use the site, and improve your experience.

We use cookies for the following purposes:

• Essential functionality – to make sure the website works correctly.
   
• Analytics – to understand how visitors use the site and improve performance.
   
• Advertising – to measure and improve the effectiveness of our marketing campaigns on platforms like Meta (Facebook), Google, and LinkedIn.
   
• Embedded content – to support features like YouTube video playback.
   

1. Necessary Cookies

These cookies are essential for the website to function. They do not store any personal information and do not require your consent under UK law.

2. Analytics Cookies

We use Google Analytics to understand how visitors use our site. These cookies help us measure things like page views, visit length, and user behaviour patterns.

Examples include:

• _ga – tracks user behaviour over time
   
• _gid – identifies users for a single session
   
• collect – sends data to Google about your browser and device
   

3. Advertising Cookies

These are set by Facebook (Meta), LinkedIn, and other platforms to measure how users interact with ads and content.

Examples include:

• _fbp and fr – used by Facebook to deliver and measure ads
   
• bcookie and bscookie – used by LinkedIn to identify logged-in users and track use of LinkedIn features
   

4. YouTube Cookies

When you play an embedded video, YouTube may store cookies to optimise playback and track engagement.

Examples include:

• YSC – tracks views on embedded videos
   
• VISITOR_INFO1_LIVE – estimates your bandwidth to choose video quality
   
• ytidb::LAST_RESULT_ENTRY_KEY – remembers your settings for video playback
   

You can manage or delete cookies at any time using your browser settings. Most browsers let you:

• Block cookies entirely
   
• Allow cookies from specific websites
   
• Clear cookies automatically when closing the browser
   

For more information, visit:

• www.allaboutcookies.org
   
• ICO Cookie Guidance
   

If you have any questions about how we use cookies, email:
📧 hello@reflectivestrategy.co.uk